Retail Marketing System
The marketing department of any large retailer is responsible for customer communications including how to gain new customers, retain existing ones, build customer loyalty, drive store traffic, and stay ahead of the competition. This is a big responsibility and failure to successfully market a retail corporation can cost billions of dollars and cost people their jobs.
Retail Marketing System – The Right Tool
Marketing departments now, more than ever, need to work together and they need the proper tools to do this. With a centralized retail marketing system retailers can collaborate together on projects. A centralized retail marketing system can pool resources to synergize multi-channel campaigns.
Below we have developed a list of the top retail marketing system benefits. A retail marketing system not only saves retailers money but it improves the speed and quality of promotions in the production process.
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Retail Marketing System Benefits
• Cuts the time it takes you to get promotions out to your customers by more than 50% through automating and streamlining the planning, collaboration and creation processes.
• Immediately respond to your competitors` promotional campaigns, new market demands, external situations, and operational requirements such as perishable inventory levels.
• Automatically repurpose ads in order to cut the time it takes you to publish your targeted promotions across a wide range of channels and ad versions – create once, use many times.
• Increase your ability to use versioning, localization and personalization across different media channels without requiring additional resources.
• Produce more promotions in the same cycle, using the same number of people, as well as reducing your overall cost per promotion.
• Simplify the process of controlling all your ad elements including pricing, images, copy and product info by providing a centralized source for managing all digital assets.
• Eliminate errors and minimize the risk of last minute delays/changes through unified control over the promotional process.
• Integrate with other retail software systems in order, for example, to synchronize the ad information with the data that the store cashiers and displays are using.
• A Retail Marketing System can ensure that the integrity of the corporate identity, marketing messages, branding, and ad data is maintained so that they remain consistent and synchronized, independent of the channel.
For more information about the benefits of a Retail Marketing System please visit Universal-Ad/
Ariel is a content writer for http://Compucall-usa.com. To learn more about Retail Marketing System -please visit http://universal-ad.com
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