Article by jekky
Over the years, manufacturers use unreasonable costs squeeze profits, malicious and false loan arrears Promotions Seems to have been inextricably linked with the Chinese retail enterprises. Today, these contradictions in the field of home appliances have become the manufacturer and Retailers The conflict between the focus and with the consumer electronics market Competition The increase is becoming more intense. How to straighten out the relationship between the appliance becomes zero for the general topic of concern outside the industry. Just at this time, the Ministry of Commerce launched the “Retailers and suppliers purchase transaction management approach? Draft?”? Hereinafter referred to as “measures”?, Now has completed the consultation on the final stages of development. According to report, the “measures” voluminous 36, covering the mandatory Contract Terms of quality and accountability, promotion management, unreasonable fees, payment terms, and many other elements, a great host a roundtable to solve all the problems gesture. However, the fact is really so rosy? For Appliance Retail Industry, “measures” in the end be able to play what role? Soft underbelly of the three aspects Watch appliances retailer “Means” First on the current home appliance retailers in the industry most concerned about charges made arbitrary regulations. Has been Marketplace Slotting allowance received, promotional fees, Advertisement Fees was quite a headache maker, has become the main reason for tension between the two sides. In this regard, the “measures” under article 15, suppliers to retailers to promote service fee, he shall first obtain the agreement of suppliers, contract, expressly agreed to provide services to the project, content, duration, and the charges for, standard, the amount, purpose, approach and breach of contract and other content, if the supplier does not agree, the retailer may not in any way forced. And “measures” under article 16, the cost of promotional activities and risks, retailers and suppliers should be a reasonable share. “Measures” section 20 of charging fees to retailers to make a clear definition of the scope. To festivals, Dianqing, new store openings, business listings, mergers and other 9 kinds of ground means arbitrary charges are prohibited. Second, the “measures” on the Today appliance stores often use holidays, celebrations and other unconventional opportunities to suppress competition, forcing manufacturers to pay for the behavior have clear provisions. “Measures” under article 21, suppliers directly to consumers Sell The price of not less than or equal to the retail sales price; not to change the terms of trade, not his trade, threatened to sever trade and so on, require suppliers to a certain geographical area shall not competing with other retailers for goods, or unjustifiably limit suppliers to supply certain retailers; not be liable to fines or other responsibilities increase, threatening, require suppliers to other retailers not to provide a more favorable commodity supply prices. Third, the “way” clearly defined end retailers on suppliers shall deadline. Article 25 provides that goods sold by retailers to purchase and sale, and on days with suppliers for goods, should be within 10 days after receiving payment of money to the supplier; on the fast moving consumer goods, should be within 45 days after receipt from the supplier pay the purchase price; for other commodities, the two sides may agree to pay loan period to pay period but not longer after the 75 days of receipt; the two sides agreed on the payment of money of unknown duration, the retailer shall within 45 days after receiving payment of money to suppliers. “Approach” Article 26 also provides that, unless otherwise agreed by contract, the retailer consignment, purchasing, sales associates, etc. of goods should be sold in the merchandise within 30 days after the payment of money to suppliers. If the retailer is delayed because of their own reason to pay money to the supplier, they should be in accordance with the bank lending rate over the same period to pay late fees to suppliers. Manufacturers cautious welcome From the “approach” the content of view, more to protect the interests of manufacturers, manufacturers should be very excited supposedly, but in an interview, many manufacturers are not excited about the performance, on the contrary, more a little cautious. Chunlan stakeholders in an interview that the “measures” factory of course welcome, but that it can not solve the problem, because the manufacturer, after all, dependent on business. Although the “measures” for the manufacturers to provide a better public support to manufacturers and merchants in the words against when straightened up, but both had to rely on the common market to adjust earnings. Now appliances overproduction, Brand Everywhere, so businesses have more choices. In addition, the household appliance market, has yet to be further integrated to achieve survival of the fittest. Therefore, manufacturers need to further strengthen brand impact, thereby enhancing the strength and business negotiations. Another relevant person in charge of enterprises in an interview, when it is low-key, he said, “approach” provides that “retailers to collect sales services provider shall not be enforced in any way, require suppliers to voluntarily pay “This was too vague. Currently appliances Retail Is a buyer’s market, suppliers have always tried to enter the terminal, the cooperation of both sides, the retailers do not always enforced, some suppliers are mind that has millions of unwilling, or money or to be nice.
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