Article by Ashley Forrester
MCommerce software has empowered the online retailers to connect with the mobile customers. A research report has recently claimed that in the forthcoming few years, over 85% of new mobile handsets will have integrated applications for accessing mobile Web. That is the reason why most of the retailers are thinking of using mobile e-commerce platforms to reach out to a maximum target audience. Online retailers are eyeing the possibility of making a good business by attracting and engaging the customers using mobile devices for shopping and other business purposes. The main reasons behind the adoption of mobile e-commerce for retailing are
