Article by Alan Jenkins
Pieces of jewellery are amongst the costliest items sold on the High Street. The choice available can be overwhelming, Diamonds, Emeralds, Rubies, Pearls, Semi-Precious Stones, Gold, Silver, Platinum. The combinations are endless, and more often than not we buy simply because we like the look of a piece and the price is right. But, it’s wise to consider a number of factors before making what can be an expensive purchase. For example, are we getting value for money and, for the non-expert which is most of us, what exactly are we buying? Why is one item so much cheaper or more expensive that the one in the other shop that looks almost the same? To find the answers you first of all need to know the right questions to ask and what to look for. It is possible to find detailed information about jewellery, precious metals and gemstones, but there’s a problem : mostly it’s provided by manufacturers or retailers who have a vested interest in promoting their own products at the expense of others. Truly independent advice and information that is simple enough for the layman to understand quickly and easily is another matter. That’s where http://www.jewelleryinfo.netcomes in.It’s almost impossible to give a definitive guide to jewellery prices. Apart from the difference in markets from one country to another, each jewellery design is often unique. And as well as the intrinsic value of the stones or metals used there are the far more ethereal elements of style and design to consider. A fine painting is far more than the sum of paint on canvas.What it is possible to do, and what JewelleryInfo aims to do, is give simple, no-nonsense, easy-to-understand background knowledge of the gemstones, semi-precious stones & precious metals used in jewellery making, so that you know what it is you’re buying. What’s more, the advice from http://JewelleryInfo.net is completely independent!Diamonds for example are perhaps generally the most desirable stones to possess. Before buying though, if you are sensible you need information about a diamond’s quality. This is governed by what are known in the trade as the 4 C’s : Cut, Colour, Clarity, & Carat. A reputable retailer should be able to give you all the information you need on these factors, but it’s like using a phrase book in a foreign language – you can ask the question OK but can you understand the answer? You have to do your own homework first, or go to someone who has done the work for you, such as JewelleryInfo.There’s a similar need when dealing with the likes of Emeralds, Rubies & Sapphires, or even semi-precious stones, which under some circumstances can be just as expensive. How have the stones been treated or enhanced? Are they real or fake? A question that applies equally importantly to Pearls.Sometimes it can simply be that you need information on something more mundane such as what is the birthstone for the month of April? (Hard luck, it’s Diamond, so get your wallet out!).If you are spending a large chunk of your hard-earned cash then, it pays to have the knowledge of http://www.JewelleryInfo.net at your fingertips.Know what you’re buying.Find out first!
About the Author
Alan is a consumer watchdog with a particular interest in making sure the customer is paramount
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