Article by hi joiney
Currently, the industry retail formats on the medicine continue to explore the direction of development and forecasting, but most are based on a period of a few companies in the development of inference. The author believes that the development of Chinese Retailing forecasts in addition to less than full induction to study, but also can be applied system dynamics approach, deep into the Chinese retail formats affect intrinsic motivation and extrinsic motivation to conduct inference in. Theory does not explain the current Retailing developments and changes in the domestic retail formats Pharmaceutical retail industry when it began, “Ye Tai” concept has been difficult to research, the author information by the parties to judge, pharmaceutical retail industry, “Ye Tai,” the seed of the concept should begin in the last century in the late 90′s, pharmaceutical retail industry began to find China’s retail industry, the various Yetai ongoing changes in the industry have to go abroad to see the foreign pharmaceutical retailer and gradually expand the variety of ideas. In 2001, the “Ye Tai” is more of concern to pharmacy operators. Due to policy constraints, imperfect competition, the special characteristics of drugs, pharmaceutical development of Retailing in China relative to the entire retail industry, to become slow and tender, but in recent years and very quickly at home and abroad in the reference and absorption the development of various retail formats manner, showing a diversity of characteristics. In the retail industry, the research on the theory of development may include: retail transmigration theory, dialectical development of theory, accordion theory, natural selection theory, life-cycle theory, each theory can explain the evolution of retail formats as part of the phenomenon. For example retail transmigration theory can explain China’s department stores, supermarkets, hypermarkets led in turn causes; dialectical development of theory to explain the interaction between different retail formats imitate, learn from the causes; accordion theory may explain why the department store, specialty store, shopping Centre alternating; natural selection theory can explain why Japan’s retail overlord is Mitsukoshi department store, supermarket Daiei and Ito-Yokado GMS ,7-11 convenience stores. These theories to our understanding of some of the changes the retailer and medicine have been positive, but can not fully explain and predict the development of Chinese medicine Retailing. The reason, I believe that is due to the soil produced by the West Yetai theory of homogenization based on the environment and fully competitive market, while China is different. Specific for the following reasons: Policy uncertainty Drugs both commodities, but also save lives of non-commodity attributes (life and health is priceless), the state strictly controls the pharmaceutical industry. Therefore, the Chinese pharmaceutical retailing industry is affected by the policy very large non-fully competitive market, format development will be greatly influenced by policy. The national policy since the game between different interest groups, with considerable uncertainty. The unbalanced nature of the environment Uneven social and economic development of China itself, from east to west, a considerable difference in economic development environment, which also makes different Yetai development in different environments on their own, fend for themselves. Change of True in the pharmaceutical retail industry, the rapid development of the 21st century, technological change (such as information technology) is very fast, a big influence. Similarly, the concept of innovation and management innovation is also the ups and downs, these are the development of the pharmaceutical retail formats work. From the system point of view of the top five pharmaceutical Retailing external reason From the system point of view on the development of pharmaceutical retail formats can be found at different stages, some external reason, or intrinsic motivation in different environments will play a leading role, making Chinese retail formats to adapt to the dominant factor towards direction, so that the entire Yetai balanced. Once the other major changes in motivation destroyed this balance, Ye Tai begin a new round of evolution. The Development of Retailing in China’s pharmaceutical short time, many enterprises, business environment differs greatly from a dominant factor in the evolution of the process leading Yetai, there have been other significant changes in motivation, which makes the development may change the direction of shock. Development of Retailing dominant intrinsic motivation are different in every business, but there is some external motivation in common. For example, the impact of pharmaceutical external reason the retailer has five aspects:
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