Article by Kitty Lily
According to authoritative organization data to predict the 2011 China’s retail industry IT into more than 100 billion yuan RMB to, to 112.5 million yuan, until 2014 related market scale will reach 147.20 billion yuan, 2009-2014 compound rate of 13.7 percent.
With the release of people enthusiastic spending, the social security system gradually perfect, national income distribution mechanism of reform, retail or will have a blowout of the market. Can say, retail industry in this year will still be high-speed growth.
Can say, this is our country the first retail industry development for 20 years. Through nearly 20 years of history, has got the preliminary retail growth. The potential of the market is very big, but there is also disputable system, he and other industry is same, elimination system would never stop. Retail market constantly changing, so how do the intravenous drip real innovation into competitive advantage?
Retail chengtuo market
The national economy in retail business role of growing up, contribution of national economic growth continues to expand, retailers started already become guide straight-pilot industry production and consumption. However, the development of China’s overall retail sales are still at the preliminary stage, and foreign commercial capital of the rise of competition, private businesses, state-owned commercial in the making. Although retail business scale expanding constantly, but in degree of two this years, merger and reorganization is still one of the top 100 melody chain; Even more samples, lock form type straight camp, and add unita, special xu with hair exhibition, centralized plan of expanding constantly, involving multiple industries; Chain business doing big also in gradually and stronger, has emerged as the dominant force in Chinese retailing. Meanwhile, the state encourages mass consumption, expanding domestic demand, this to the development of our country’s retail trade was sure to be favorable situation.
Must along with market changes, also to meet nowadays people to buy goods purchase goods in the manner and the diversity of the demand, as well as on compatible, under the situation of both seeking to maximize profit balance and even, this is retail industry, full of variables. Reform, change and innovation, this 3 person is always the theme of retail industry. As to changing, say is this.
E-commerce traditional retailers new opportunities
Along with the rapid development of Internet, e-commerce this kind of make use of the network trade new business model first is traditional retail impact. But there is shock, have a positive impact.
“Electronic commerce brings the best impact for the operator to the injury of the turnover.” Use-friend retail industry expert told reporters wanted to creams, “now, many traditional retailers in how to keep tourist fuss. For the development of e-commerce, the tourists churn is a reckoned problem.”
“I buy a barrel oil, are now valued at the supermarket price, and then go home Internet to buy. And some websites, how many also don’t have to pay full enough postage, express can carry barrels of oil personally to your door-to-door, forgave their go to the supermarket to buy oil carry home trouble, many provinces thing.” This is a traditional retail boss told reporters, even from the traditional approach is not eldest walk, visible on the attractions of e-commerce.
Its real, such as fruit filling with two of the levites who runs for optimal potential mutual, can better promote retailing development. E-commerce to improve and strengthen the customer relationships. Thanks to the Internet, make real-time interactive products or services consumers are more likely to express your product or service to the evaluation, the evaluation on the one hand make retail enterprise can more in-depth understanding of the internal demand. User On the other hand
Retail enterprise real-time interactive communication, promote the close relationship between the two. In addition, for consumers purchase information data analysis, better able to arrange and manage commodity purchase quantity and variety, and even improve display position.
“The traditional retailers, can use the new IT technology, to achieve new revenue growth or keep tourists. For example, traditional retail clothing industry on enlightened net in shop &fitting function in the store. And to strengthen the feedback member entities variety of business model system, IT will get through, the electronic commerce system will be the traditional retail another bucket of gold.” So just ptti said.
Moreover, e-commerce can’t replace traditional retail social function. Traditional retail has the function of leisure and recreation, online shopping although can follow one’s inclinationsly anytime, anywhere, to choose goods, but interpersonal exchange, also cannot through senses to feel commodity texture, smell etc, and these are consumers shopping process of important psychological experience. The two are not substitute relationship. Develop e-commerce is not traditional retail doomsday, but an update, the transformation, the upgrade traditional retail platform.
The development of e-commerce for retail infrastructure “junior” provides develop by leaps opportunities. In developed countries, large chain when shopping online merchants development, tend to existing business concerns, while the effect of supplier higher integration degree also reduces the electronic commerce as low cost integration platform advantage.
Under the e-commerce era of CRM
For background on e-commerce era of customer relationship management system, concentrated scattered all kinds of enterprise internal originally formed the customer data is correct, complete and unified customer information for each department sharing; The customer and the rate deal any department heritage can get consistent information; The client can choose email, phone, fax, and other various ways and enterprise contact can receive a satisfactory answer, because in enterprises within the letter of the department of heritage carry place reason is high degrees set into; All kinds of customers and the company contacts in each other’s information can be obtained customer database reflect, can maximum satisfy customer a gender to need to beg; The company can make full use of the customer relationship management system, can accurate judgement of the customer demand characteristics, so that the development of targeted customer service, improve customer loyalty.
“Based on the electronic commerce customer relationship management is a complete collection, analysis, development and use of various customer resources system, in the traditional conditions realize customer relationship management have big limitation, mainly displays in customer information of dispersion and enterprise interior door of each shipment declarations made sex.” alone Do build dynamic force male company director, told reporters zhu Dan CCDC.
Along with the retail industry competitive pressure increase, customer relationship management will provide customers to consume behavior to dig deeper into the direction of development. The front-end sales data POS system with consumer spending habits of correlation analysis between research will be retail enterprise future informatization construction of new trend to target customers, through the precise research behavior habits, retailers can provide personalized services to consumers,
Increase the viscosity with between consumers, to enhance the enterprise market competitiveness.
Some retailers have in data mining, the attempt by informationization, they no longer only master sales information, inventory management and supplier relationship management, but into the attempted to use information marketing higher stage.
ISV to deep industry
So, with this change for the development of e-commerce era, retail, the traditional retail ISV
What chance again?
“Future soon, the retail mode of electronic business affairs will usher in a blowout period.” Zhu Dan said, “in order to support this market, retail ISV should provide the corresponding services, seize the chance to do.”
According to understand, although at present the market is gradually mature, but in the area of market can truly professional level I S V flexor refer to count, but “this is a whole new platform, users also have new needs, you are currently is in a starting line.” So just ptti said.
Due to this area of the present e-commerce ISV haven’t appeared absolutely leader, market potential is quite abundant, but for e-commerce is concerned, it’s just in a start developing period, currently has not really formed the scale, brought by the development of the profit pattern of stable enough, so many traditional retailers also is to choose the entrenched, this kind of situation for retail knitwear ISV, it is also a challenge for the traditional retail customers, how to provide better products and services to e-commerce, enhance the ability of field of technology to satisfy the market product enhancement and ISV, really is a question of test retail.
Under the e-commerce environment
Retail development trend in the future, traditional retailers rely on resource advantage into the network retail areas both in the cost control ability, financial operation ability, brand value, marketing technology, the supply system, distribution channels and so on various aspects, traditional retailers in ignore e-commerce several years later, relying on its advantages in resources, the great change market, especially the traditional pattern of retail and may be complementary advantages of network retail, can make up domestic credit system and distribution network etc can see into the future, the defects of the traditional retail chamber of commerce to invest resources used in online retail business in, for the development of e-business model is a tremendous boost.
“The development direction of future channel reconstruction should is to make full use of outsourcing advantages circumstances establishment conforms to oneself is actual need supply and distribution channel system, here it channels the cooperation between businessman is always very important link.” Zhu Dan said.
Traditional retailers should make full use of their relationship with the manufacturers, the product category management, logistics, customer relationship management and so on various aspects accumulated rich experience and advantage, according to the characteristics of Internet electronic commerce, will adjust enterprise development strategy and business mode, and on this basis to enterprise’s business process and information system integration and reorganization, will with existing online virtual shop ground logistics center and store organicsynthesis, take a more positive attitude and measures to meet the challenge.
About the Author
My name is Kitty Lily , this website contains a great high quality products such as China Flame Retardant Spray, China Pharmaceutical Intermediates , welcome to visite Herb Extract .
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